Trademarks
Building brands and creating goodwill with customers is a critical investment for all companies—big or small, new or established. Our trademark team helps clients protect those efforts with personalized and commercially practical trademark advice geared toward long-term brand protection.
We conduct comprehensive searches to assess availability, protectability, registrability, and risk when adopting or expanding a trademark. Our trademark lawyers identify any barriers or obstacles and help clients make confident decisions from the start.
We prepare and file trademark applications with the State of Texas and the federal U.S. Patent and Trademark Office (USPTO). After filing, our lawyers prosecute the application and handle communications and Office Actions from the trademark examining attorney.
Once trademark registration is granted, our trademark lawyers handle maintenance and renewal documents such as: Section 8 Declarations of Use (filed between fifth and sixth year after registration), Combined Section 8 and 9 Declarations (filed every ten years after registration), and Combined Section 8 and 15 Declarations (seeking incontestability status).
Our trademark lawyers counsel clients on the correct use of trademarks in media and other communications. We provide guidelines on brand identification and advise clients on how to best position and protect their trademarks in a competitive marketplace.
We conduct trademark audits, manage filings, monitor and enforce trademark rights, and develop long-term strategies based on our clients’ geography, growth goals, and budget.
Our trademark lawyers regularly handle trademark oppositions and cancellations before the Trademark Trial and Appeal Board (TTAB). Our trial experience and trademark savvy uniquely qualify our lawyers for these trial-like proceedings.
Our trademark lawyers counsel clients on monetizing and leveraging their trademark rights through licensing, selling, and related transactions. We draft trademark licenses, assignments, and other agreements designed to maximize clients’ trademark portfolio.
To learn more about our copyright litigation practice, visit our intellectual property litigation page.